SHIFT HAPPENS EVENTS
SOCIAL STRATEGY & MANAGEMENT
THE CHALLENGE
Shift Happens connects volunteers with festivals and live music events through work-exchange opportunities. The challenge was creating a social presence that could do more than announce opportunities — it needed to communicate the experience, attract the right people, build trust, and keep the community engaged.
OUR APPROACH
We built a social strategy around the full volunteer experience — from discovering an opportunity to getting excited about the event itself. Through intentional content, consistent community engagement, and ongoing strategy, social became a key driver of volunteer recruitment, helping Shift Happens exceed its recruitment goals month after month.
Social Strategy
Social Management
Community Management
Content Direction
SERVICES
Events
Travel
Community
INDUSTRY
42%
INCREASE IN FOLLOWERS
176K
VIEWS IN MOST RECENT MONTH
160%
INCREASE MONTHLY INTERACTIONS
[RESULTS ACROSS A 5-MONTH CONTRACT TO DATE]
